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Mass music creation is here, and a new generation of music fans will remix, create, and share music as easily and frequently as they post on Instagram. Social music creators are already the fastest-growing creator segment.

This is both exacerbating existing oversaturation and fragmentation problems and driving the next wave of industry growth. The convergence of music-making and social experiences is reshaping the dynamics and incentives of the music industry for artists, fans and everyone in between