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Generative AI and virtual influencers are reshaping the face of content creation. A helpful tool for speeding up productivity, generative AI also poses a threat to the livelihoods of human creators with innovations that provide a significant competitive advantage. Couple that with the rise of virtual influencers, which offer brands direct-to-market access at the half price of their human counterparts, and human content creation appears ripe for disruption. Using exclusive consumer data and industry insights, this presentation explains how creators and social video platforms should adapt in the face of this technological phenomenon.