Brand Strategist: Consultant
Brand Partnership Models – Now and Next
Moderator : Dominic Hodge: Former Frukt MD
Gary Cohen: Brand Partnership Director, ATC Mgt / Boiler Room: TBC / Drew Young: Music Strategist, Southern Comfort
As traditional sources of investment in the music industry have become more scarce, brands are being looked at as a primary way of plugging the gap.
This panel looks at how the models of brand investment have evolved, from endorsement to sponsorship through to equity stakes and VC style models. We will also look at the spaces in music that are attractive for brands and why.