11:10 - 11:50

Brand Partnership Models – Now and Next

Moderator : Dominic Hodge: Former Frukt MD

Gary Cohen: Brand Partnership Director, ATC Mgt  / Boiler Room:  TBCDrew Young: Music Strategist, Southern Comfort 

As traditional sources of investment in the music industry have become more scarce, brands are being looked at as a primary way of plugging the gap.

This panel looks at how the models of brand investment have evolved, from endorsement to sponsorship through to equity stakes and VC style models. We will also look at the spaces in music that are attractive for brands and why.


Quick Info

  • September 12, 2019
  • 11:10 - 11:50
  • Stream Two - Sala Basculas, Estrella Damm