President: Smule, Inc.
Next Phase of Fan Engagement: Moving Beyond Consumption to Active Fan Participation
The entire media category has been transformed from a broadcast to a participatory model.
Music is no exception. Fans want to do more than just passively listen to their favorite artists and songs.
They want to actively express themselves and join in the creation process. Smule’s community of music enthusiasts engages with songs and artists in a completely reimagined way, by creating backing tracks, arranging group performances, and even singing and dancing alongside their favorite artists in virtual audio/video duets.
This two-way interaction results in an authentic, deep connection between fan and artist.