thursday 12 september

Stream1 / Future music / Sala Maquinas, Estrella Damm

09:30 - 10:00 / Registration

Sala Maquinas, Estrella Damm

10:00 - 10:40 / Tipping Points: Trends that are Shaping the Future of Music

Sala Maquinas, Estrella Damm

Opening Keynote: – Mark Mulligan

10:40 - 11:00 / Scott Cohen, Chief Innovation Officer, Warner Music Group

Sala Maquinas, Estrella Damm

Scott Cohen: Chief Innovation Officer, Warner Music Group

While the music industry continues to grow year after year it is dangerous to become complacent. Subscription audio is driving the growth today but what comes next? Where are we heading?

11:00 - 11:20 / Next Phase of Fan Engagement: Moving Beyond Consumption to Active Fan Participation

Sala Maquinas, Estrella Damm

Speaker: Bill Bradford: President, Smule

Networking Break

Sala Maquinas, Estrella Damm

11:50 - 12:30 / What can music learn from other entertainment sectors adapting to digital?

Sala Maquinas, Estrella Damm

Moderator: Mark Mulligan: Midia Research

Ritch Sibthorp: Ex Managing Director, Disney Music Group EMEABurt Blackarach: ProducerVidel Bar-kar: Bookwire (formerly of Penguin Random House Audio)

It was claimed by a Western-themed video game called Red Dead Redemption II – the second in a series dubbed ‘Grand Theft Auto on horseback’ – which generated over $725m in just three days.

12:30 - 13:10: Panel: The New Model / Industry

Sala Maquinas, Estrella Damm

Moderator: Jyoty Sing: Mixcloud

Kevin Bacon: CPO, Revelator – Original Works, distro and instant paymentsRaoul Chatterjee: VP Content Partnerships / Dorothy Hui: VP of Digital and Audience Development: 4th Floor Creative, Sony Music UK

13:10 - 13:20 / Paying songwriters within 24 hours rather than 2 years

Sala Bascules, Estrella Damm

Kevin Bacon: CPO, Revelator – Original Works, distro and instant payments / Turo Pekari: Senior advisor, innovation and discovery – Teosto Futures Lab Alex Loscos: CEO: BMAT

13:20 - 14:10 / Lunch

14:10 - 14:20 / 10 trends that will shape the future of the music industry

Sala Maquinas, Estrella Damm

Speaker – Emilien Moyon: Director of the Global Entertainment and Music Business Program at Berklee College of Music

14:10 - 14:50 / “Rise of streaming in MENA"

Sala Maquinas, Estrella Damm

Moderator: Will Mills: LyricFind 

Panelists : Rami Malla: Playlist Curator, Apple Music MENA / Michael Ugwu: Founder CEO: Freeme Digital / Dalia Chih: Artist

15:00 - 15:35 / Panel Session : The Changing Tides of Music Metadata.

Sala Maquinas, Estrella Damm
Helienne Lindvall: Director of Industry Relations/Europe: VEVA Sound
Panelists :
Roger Sanchez: Producer/President – Stealth Records  
Paul Di Lorito: PRS for Music: Director of Innovation and Partnerships
Deborah Fairchild: President of VEVA Sound
Alex Loscos: CEO: BMAT
Vladimir Philippov: Founder: Heaven 11

15:40 - 16:10 / Coffee Break

Sala Maquinas, Estrella Damm

16:15 - 16:25 - Barcelona Music Tech Hub

Sala Maquinas, Estrella Damm

This session will look into the European music tech ecosystem and evolving plans to build a Music Tech Europe. Turo will introduce the project & speak about the major Catalan Players who are involved in planing to introduce the Barcelona Music Tech Hub.


Turo Pekari – Teosto Futures Lab: Senior advisor, Innovation and Discovery

Jose Luis Zagazeta – CEO: Sonosuite | La Cupula Music

16:25 - 16:55 / The future of CMOs/PROs, how tech will change the way PROs operate

Sala Maquinas, Estrella Damm
Turo Pekari – Teosto Futures Lab: Senior advisor, Innovation and Discovery
Panelists :
Jordi Puy CEO: Unison
Mandy Aubry – Songtrust: Director of Global Business Development and Client Relations
Vladimir Philippov – Heaven 11: Founder

16:55 - 17:15 / Gold Partner Presentation - Akuadolz Studios Presentation

Sala Bascules, Estrella Damm

Speaker – Diego Marquez: Recording sound engineers at Akuadolz Studios

17:15 - 17:25 / Songtrust Partner Presentation

Sala Bascules, Estrella Damm

Speaker – Mandy Aubry: Songtrust, Director of Global Business Development and Client Relations 

17:25 - 18:00 / Special Guest Fire-Side Interview - TommyD

Sala Maquinas, Estrella Damm
In Partnership with Akuadolz Studios

Hosted by: Jeff Bacon: Advisor Sonosuite / Founder 73barrios 

18:00 - 19:00 / Networking & Drinks

Sala Maquinas, Estrella Damm

Stream2 / Digital Content Creators / New Tech Within Music Industry / Sala Bascules, Estrella Damm

10:35 - 11:05 / Keynote - Muki Kulhan: CEO, Executive Producer & Creative Tech Analyst - Muki-International Ltd

Sala Bascules, Estrella Damm

New Tech, Big Dreams

How little teams with big dreams are pushing boundaries in music & new tech innovation

11:05 - 11:35 / How is the music industry evolving the way it analyses, understands and segments its audiences. How are techniques from other industries being bought in and what tools should every manager, label and artist be using.

Sala Basculas, Estrella Damm

Jason Binks: Co Founder & CCO &

11:35 - 12:15 / Article 13, UGC and Me!

Sala Basculas, Estrella Damm

In a post Article 13 (17) world, what does the future hold for the Music Industry, for the Video Platforms and for Creators alike. And how will Facebook and Instagram entering the video and music space affect us all?

Julia Herd: Managing Director: Five in a Boat
Alex Branson: Business Development: Empire
Paul Sampson: CEO, LICKD
Sophie Goossens: Reed Smith LLP: Counsel
Matthew Vandeputte: Timelapse Photographer

12:15 - 12:55 / Keynote Interview with Matthew Herbert

Sala Basculas, Estrella Damm

Matthew Herbert is an award-winning composer, artist, producer and author whose range of innovative works extends from more than 30 albums to scores for Oscar-winning films as well as music for the National Theatre, Broadway, TV series, games and radio. He is the director of the New BBC Radiophonic Workshop.

In this session he will be talking about his approach to understanding and working with sound. From its application in music through to the organisation of sound in private and public spaces.

12:55 - 13:25 / Start Ups transforming the urban music scene

Sala Maquinas, Estrella Damm


Greg Davies: Founder: A D!SRUPT!VE !NFLUENCE! / Director of Urban Roosters

13:10 - 14:10 - Lunch

Sala Basculas, Estrella Damm

Stream3 / Music for Good / Sala Bascules, Estrella Damm

14:10 - 14:50 / Panel Session on Mental Health for Musicians

Sala Basculas, Estrella Damm

Moderator: Matt Campion: I am Whole

Panelists: Jordan Stephens: Rizzle Kicks D’eve Archer: Artist / Ariane Paras: Olympia Coaching: Life Coach x Music Industry / D.O. Gibson: Artist

14:50 - 15:30 / Audiencenet. "The relationship between music and positive mental health”

Sala Bascules, Estrella Damm

15:30 - 16:00 / Networking drinks

Sala Basculas, Estrella Damm

16:00 - 16:40 / Panel Session: Ethical Festivals & focusing on goals / how to manage it

Sala Basculas, Estrella Damm

Moderator: Camila Dizy: Partnerships & Advertising, WOMEX & Classical:NEXT/Piranha Arts

Sophie Trew: Co-Founder, Trew Fields / Stefano Maccarone Director Sharefest / Jordi Herreruela Salas – Director: Cruilla / Jo Vidler: Creative Director: elrowFamily

16:40 - 17:00 / Learning by Doing: The Only Path to Music Business Education

Sala Basculas, Estrella Damm

Speaker – Alexandra Bedoya: Head of IMB Artist Talent Program: IMB International Music Business School

17:00 - Close / Everyone downstairs for closing keynote

Sala Basculas, Estrella Damm

Antiga Fàbrica Estrella Damm, Carrer del Rosselló, 515, 08025 Barcelona


New York/Barcelona, October 14, 2021. The Future Music Forum: Barcelona has merged with Music Industry City. The two firms will pool their resources to form Nybac Media Inc., which will supervise digital broadcasting, live events, and digital communities for its Music Industry City division.

Founded by music industry veterans, Peter Schwinge, former Partner and General Manager of New Music Seminar, and Founder of Moving Target Group, Mike McCready, Co-founder and CEO of Music Xray, and Niall Doorley, founder of Future Music Forum: Barcelona, Nybac Media provides an international platform that includes a broadcast network with the flagship, Music Industry News at Noon; audio drop-in talk shows and podcasts; year-round digital events; community building on the Music Industry City (MIC) website; and live events including the Future Music Forum: Barcelona.

According to Peter Schwinge, CEO and President, “This merger is a great opportunity for both companies as it will allow them to work together on projects more efficiently while expanding their reach to other areas globally where they would not have had access before. We are able to provide more opportunities for our users and partners and provide them with an opportunity to reach new audiences through the network.”

Nybac Media will rely on their deep industry connections to provide musicians access to industry experts through the MIC platform; equip the next generation of the music industry with tools, education, and networks; foster high-level discussions to affect positive change; and increase partners' access and visibility to the industry. 

“I'm delighted to announce our new partnership. I've spent the last 12 years building the Future Music Forum into what it is today, and perhaps the last 5-6 years actively seeking the ideal partner. It's ironic that it emerged at a time when the events business was perhaps in its most fragile state in living memory. I'm excited to see what we can do to help so many people advance in their careers as the industry begins to bounce back.” said Niall Doorley, Vice President and Head of Global Events.

The Music Industry City website has features for artists and people in the industry to interact in real time through communities and forums, live events, and a metaverse. The site also provides educational resources, online courses, and talks from industry leaders; health and wellness topics specifically tailored to the music industry; a personal and professional development section; a music discovery zone; and a local media outlet showcasing members and partners.

Nybac Media has offices in New York and Barcelona. The next, in-person Future Music Forum conference is set to take place in Barcelona on September 20-22, 2022.