Future Music Forum. Barcelona Sept. 25-27, 2024
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Future Music Forum: Barcelona 2024

Join the Music Industry in beautiful Barcelona Sept. 25-27, 2024.


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>Victor Flores

About The Speaker

Victor Flores

Communications Manager

I was born in Nigrán (Pontevedra), by the Atlantic Ocean, and developed my professional career between Madrid and Galicia, where I returned in 2018. I hold a degree in Information Sciences, specializing in Marketing, Communication, event organization and curation, brand strategy, and sponsorships. Throughout my career, I have focused on the Cultural and Creative Industries, working with artists and musicians.

I have over 25 years of experience in the Cultural and Creative Industries sector, particularly in projects related to Culture, Music, brand creation, business strategies, marketing, communication, and sponsorship. I have also curated and programmed numerous events (festivals, brand events, projects with artists…) ranging from large-scale mass events to more specialized and smaller formats.

I was a co-founder of the collective and Festival Sinsal (Vigo). In 2003, I was selected as the only Spanish artist for that year’s Red Bull Music Academy, held in Cape Town (South Africa). In 2005, I moved to Madrid, joining the Marketing team of Red Bull Spain as a Communications Specialist. For 5 years, I was part of the Communication team, working on corporate communication and brand events.

In 2011, I became the director of the Cultural department of the brand in Spain, as Director of Cultural Marketing, managing the Music and Culture strategy, brand projects, and sponsorships at major music festivals throughout Spain, a position I held until December 2016.

In 2018, I returned to Galicia, where I work as a Marketing and Culture consultant for various brands, festivals, companies, and public institutions. I am also a Master’s degree lecturer, speaker at conferences and seminars on Cultural Marketing, project and campaign creation, funding, and sponsorship in the Cultural and Creative Industries.