With over 100 event productions across four continents and a decade of artist management under her belt, Jenny founded TOORLY, the world’s first fan-driven global touring platform.
Having spent almost 20 years between Africa, Asia and Latin America, she realized that despite there being fans willing and able to buy tickets for shows, many emerging markets are left out of tour routings, resulting in lost opportunities for both, artists and fans.
With TOORLY, she’s opening up more regions for touring by leveraging the immense power of fans and fandoms to overcome the lack of reliable hard-ticket demand data, and by introducing an innovative way of offering pre-sales to fans, which creates event security for promoters and artists.