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Ara is the founder and current CEO of SoundStage.fm, a music-tech company that specializes in virtual concerts technology.

Although originally from Barcelona, Ara grew up in Los Angeles, which boasted a very different musical scene to what he encountered upon returning to Barcelona many years later.

The lack of access to live music for genres he enjoyed compelled him to seek ways in which technology could be used to bring artists and fans together regardless of distance, and this is how the SoundStage vision was born.