Aaron Sayer brings nearly a decade of digital marketing experience in the music industry to his role as founder of Round Agency – a global creative digital marketing company that specialises in viral moments for international brands and music artists seeking to expand their reach via social media. Prior to establishing the company in 2019, Aaron worked at industry stalwarts Warner and Universal Music, honing his skills in fan engagement and digital strategy.
In less than four years, Round has grown to become a trusted partner for iconic artists, brands, and entertainment companies. Using its proprietary technology, the Company works with clients to communicate and build a genuine connection with their target audiences, amplifying their brand and deepening their reach into the creator universe with precision. The TikTok specialist quickly gained prominence for its innovative use of data analytics and proprietary technology to create impactful campaigns. Since launch, it has collaborated with a diverse portfolio of clients and delivered more than one billion engagements for artists such as Alicia Keys, Beyoncé, Olivia Rodrigo, Stormzy, Calvin Harris, Ed Sheeran and Fred Again, as well as brands, labels, festivals, management, companies and more.