Jordi Puy

CEO: Unison

Jordi Puy has more than twenty years of experience in arts and music management. He holds a degree in Law from Barcelona University, IP studies at Stockholm University and Arts Management courses at Birkbeck University. Jordi lived in London for over seven years, where he directed the Catalan! Arts export office for the UK and Ireland, working on the creation and implementation of music and arts export strategies for the Catalan government.
In 2013 he joined forces with his business partner Shain Shapiro to create Sound Diplomacy. Sound Diplomacy is the leader of the Music Cities movement, which sees culture built into the urban environment through policy. Sound Diplomacy helps governments develop healthy music ecosystems to create vibrant, exciting communities. They have worked in over 75 cities and 30 countries around the world.

As Sound Diplomacy’s CSO, Jordi has co-directed the creation and is CEO of Unison, a new model of rights management based on the principles of efficiency and transparency through technology. Unison is the world’s first collection society to create a platform that integrates music usage tracking data and works with Dot Blockchain Media for blockchain and algorithmic data technology integration since its start.

Jordi has also participated as guest lecturer and contents consultant for numerous universities and trade organisations, such as Universidad de Antioquia (Colombia), ITESO (Mexico), ESADE (Barcelona) or Universitat Pompeu Fabra, and as panelist and panel moderator in numerous music conferences in Europe and South, Central and North America.

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New York/Barcelona, October 14, 2021. The Future Music Forum: Barcelona has merged with Music Industry City. The two firms will pool their resources to form Nybac Media Inc., which will supervise digital broadcasting, live events, and digital communities for its Music Industry City division.

Founded by music industry veterans, Peter Schwinge, former Partner and General Manager of New Music Seminar, and Founder of Moving Target Group, Mike McCready, Co-founder and CEO of Music Xray, and Niall Doorley, founder of Future Music Forum: Barcelona, Nybac Media provides an international platform that includes a broadcast network with the flagship, Music Industry News at Noon; audio drop-in talk shows and podcasts; year-round digital events; community building on the Music Industry City (MIC) website; and live events including the Future Music Forum: Barcelona.

According to Peter Schwinge, CEO and President, “This merger is a great opportunity for both companies as it will allow them to work together on projects more efficiently while expanding their reach to other areas globally where they would not have had access before. We are able to provide more opportunities for our users and partners and provide them with an opportunity to reach new audiences through the network.”

Nybac Media will rely on their deep industry connections to provide musicians access to industry experts through the MIC platform; equip the next generation of the music industry with tools, education, and networks; foster high-level discussions to affect positive change; and increase partners' access and visibility to the industry. 

“I'm delighted to announce our new partnership. I've spent the last 12 years building the Future Music Forum into what it is today, and perhaps the last 5-6 years actively seeking the ideal partner. It's ironic that it emerged at a time when the events business was perhaps in its most fragile state in living memory. I'm excited to see what we can do to help so many people advance in their careers as the industry begins to bounce back.” said Niall Doorley, Vice President and Head of Global Events.

The Music Industry City website has features for artists and people in the industry to interact in real time through communities and forums, live events, and a metaverse. The site also provides educational resources, online courses, and talks from industry leaders; health and wellness topics specifically tailored to the music industry; a personal and professional development section; a music discovery zone; and a local media outlet showcasing members and partners.

Nybac Media has offices in New York and Barcelona. The next, in-person Future Music Forum conference is set to take place in Barcelona on September 20-22, 2022.