Panel: “Music Sups in the content era: the new global A&R?“

17:30 - 18:10 · Thursday 13th September 2018

“Breaking artists through sync”

The media and advertisement landscape is changing at the speed of light. Multiplication of screens, hybrid and new formats, 360 campaigns, and numerous original angles are deployed to engage with an audience that live under content overabundance. Music placements and strategies in advertisement are also evolving and getting more sophisticated, and the role of the Music Supervisor is changing accordingly. A “good placement” is not enough anymore for projects that are seeking to gain organic virality and traction. Bespoke covers, unsigned upcoming acts, unexpected collaborations or custom remixes/edits are now a central part of the music licensing business, helping to give visibility and sometimes even break acts or songs and get them signed on a label/publisher afterwards. So, is the Music Supervisor the new A&R for the content era? 


Emma Lomas: Senior Creative and Licensing Manager : Beggars Group


Pablo Suarez:A&R Consultant, Ministry of Sound

Roman Lata: Creative Director : Desigual

Alex Lodge : Director : Thirty Two Music 

Moderator and Panelists

click image to read bio

Emma Lomas

Head of Licensing & Creative, The Beggars Group,

Pablo Suarez

A&R Consultant, Ministry of Sound

Roman Lata

Creative Director, Desigual

Alex Lodge

Director: Thirty Two Music

All our 2018 speakers and guests


Main Conference Hall, Estrella Damm
Carrer del Rosselló 515, Barcelona 08025


New York/Barcelona, October 14, 2021. The Future Music Forum: Barcelona has merged with Music Industry City. The two firms will pool their resources to form Nybac Media Inc., which will supervise digital broadcasting, live events, and digital communities for its Music Industry City division.

Founded by music industry veterans, Peter Schwinge, former Partner and General Manager of New Music Seminar, and Founder of Moving Target Group, Mike McCready, Co-founder and CEO of Music Xray, and Niall Doorley, founder of Future Music Forum: Barcelona, Nybac Media provides an international platform that includes a broadcast network with the flagship, Music Industry News at Noon; audio drop-in talk shows and podcasts; year-round digital events; community building on the Music Industry City (MIC) website; and live events including the Future Music Forum: Barcelona.

According to Peter Schwinge, CEO and President, “This merger is a great opportunity for both companies as it will allow them to work together on projects more efficiently while expanding their reach to other areas globally where they would not have had access before. We are able to provide more opportunities for our users and partners and provide them with an opportunity to reach new audiences through the network.”

Nybac Media will rely on their deep industry connections to provide musicians access to industry experts through the MIC platform; equip the next generation of the music industry with tools, education, and networks; foster high-level discussions to affect positive change; and increase partners' access and visibility to the industry. 

“I'm delighted to announce our new partnership. I've spent the last 12 years building the Future Music Forum into what it is today, and perhaps the last 5-6 years actively seeking the ideal partner. It's ironic that it emerged at a time when the events business was perhaps in its most fragile state in living memory. I'm excited to see what we can do to help so many people advance in their careers as the industry begins to bounce back.” said Niall Doorley, Vice President and Head of Global Events.

The Music Industry City website has features for artists and people in the industry to interact in real time through communities and forums, live events, and a metaverse. The site also provides educational resources, online courses, and talks from industry leaders; health and wellness topics specifically tailored to the music industry; a personal and professional development section; a music discovery zone; and a local media outlet showcasing members and partners.

Nybac Media has offices in New York and Barcelona. The next, in-person Future Music Forum conference is set to take place in Barcelona on September 20-22, 2022.