Managing Director: MIDiA Research
What can music learn from other entertainment sectors adapting to digital?
Moderator: Mark Mulligan : Midia Research
Ritch Sibthorp: Ex Managing Director, Disney Music Group EMEA / Nikolina Zidar: CEO at Unicorn Pirates Studio / Videl Bar-kar: Bookwire (formerly of Penguin Random House Audio)
It was claimed by a Western-themed video game called Red Dead Redemption II – the second in a series dubbed ‘Grand Theft Auto on horseback’ – which generated over $725m in just three days.
The wording above (‘highest-grossing weekend debut’) has been carefully chosen. Because the highest-grossing entertainment launch of all time actually kicked off on a Tuesday, in September 2013. That launch was Grand Theft Auto V, another video game, which grossed more than $1bn during its opening 72 hours on sale.
Both Red Dead Redemption and Grand Theft Auto are made by Rockstar Games – a New York-HQ’d interactive entertainment company famed for its ability to bring filmic sophistication to the world of PlayStations and Xboxes, and for its ability to generate billions upon billions of dollars by doing so.