14:10 - 14:50

Rise of streaming in MENA

Digital music streaming in the MENA region is in its infancy and has experienced almost none of the problems US and Europe have faced. All the main streaming services & major labels now exist in the region. The youthful population & high smartphone penetration all points to a burgeoning business in the future. Although digital streaming culture is still maturing in MENA where – increased competition and exceedingly large untapped markets due to lack of awareness are pushing streaming services and labels to get creative with their deals with major artists and their initiatives to develop local talent with authentic successful backstories.

Join us for this panel as we dive into some of the lingering questions around the growth of the industry in the MENA. We are joined by Michael Ugwu, long time Nigerian music exec, Dalia Chih, pop/trap artist from Algeria, former runner up of Arabs got talent, The Voice, France & in 2017 & Rami Malla, an industry expert in the entertainment and music sector in MENA & a major label executive to be confirmed.

Quick Info

  • September 12, 2019
  • 14:10 - 14:50
  • Sala Maquinas


Rami Malla

Artist Management & Brand Image Consultancy: Danca


New York/Barcelona, October 14, 2021. The Future Music Forum: Barcelona has merged with Music Industry City. The two firms will pool their resources to form Nybac Media Inc., which will supervise digital broadcasting, live events, and digital communities for its Music Industry City division.

Founded by music industry veterans, Peter Schwinge, former Partner and General Manager of New Music Seminar, and Founder of Moving Target Group, Mike McCready, Co-founder and CEO of Music Xray, and Niall Doorley, founder of Future Music Forum: Barcelona, Nybac Media provides an international platform that includes a broadcast network with the flagship, Music Industry News at Noon; audio drop-in talk shows and podcasts; year-round digital events; community building on the Music Industry City (MIC) website; and live events including the Future Music Forum: Barcelona.

According to Peter Schwinge, CEO and President, “This merger is a great opportunity for both companies as it will allow them to work together on projects more efficiently while expanding their reach to other areas globally where they would not have had access before. We are able to provide more opportunities for our users and partners and provide them with an opportunity to reach new audiences through the network.”

Nybac Media will rely on their deep industry connections to provide musicians access to industry experts through the MIC platform; equip the next generation of the music industry with tools, education, and networks; foster high-level discussions to affect positive change; and increase partners' access and visibility to the industry. 

“I'm delighted to announce our new partnership. I've spent the last 12 years building the Future Music Forum into what it is today, and perhaps the last 5-6 years actively seeking the ideal partner. It's ironic that it emerged at a time when the events business was perhaps in its most fragile state in living memory. I'm excited to see what we can do to help so many people advance in their careers as the industry begins to bounce back.” said Niall Doorley, Vice President and Head of Global Events.

The Music Industry City website has features for artists and people in the industry to interact in real time through communities and forums, live events, and a metaverse. The site also provides educational resources, online courses, and talks from industry leaders; health and wellness topics specifically tailored to the music industry; a personal and professional development section; a music discovery zone; and a local media outlet showcasing members and partners.

Nybac Media has offices in New York and Barcelona. The next, in-person Future Music Forum conference is set to take place in Barcelona on September 20-22, 2022.