Panel: "The role of a Music Supervisor in a Global Campaign"

16:05 - 16:45 · Thursday 13th September 2018

MODERATOR:

Daniel Cross: CEO Record-Play / Director TAPE Music

PANELISTS:

Guido Rosales: Former VP of Coke, Top Line Marketing Global Consulting Group Co-Founder · Tim Miles:  Director of Sync, Warner Music Group · Kier Wiater Carnihan: Head of Comms at Record-Play

“THE ROLE OF A MUSIC SUPERVISOR IN A GLOBAL CAMPAIGN”

For brands with creative ambition, getting involved in music should mean more than just sticking a song on their ad. If they really want to enhance their positioning and surpass the competition, they need to adopt a more holistic approach to music integration. 

This means that the role of the music supervisor becomes increasingly complex. From creative planning, competitor analysis and trend forecasting to artist liaison, track clearance and post-sync strategy, the modern music supervisor has plenty to do – and all within budget. In this panel we’ll explore the process of a major sync step by step, and explain how considered music supervision can add value to a campaign and open up fresh opportunities for musicians.”

Daniel Cross

CEO Record-Play / Director TAPE Music

Guido Rosales

Former VP of Coca Cola, Top Line Marketing Global Consulting Group Co-Founder

Tim Miles

Director of Sync, Warner Music Group

Kier Wiater Carnihan

Head of Comms at Record-Play

All our 2018 speakers and guests

Location

Main Conference Hall, Estrella Damm
Carrer del Rosselló 515, Barcelona 08025