Panel: "The role of a Music Supervisor in a Global Campaign"

16:05 - 16:45 · Thursday 13th September 2018


Daniel Cross: CEO Record-Play / Director TAPE Music


Guido Rosales: Former VP of Coke, Top Line Marketing Global Consulting Group Co-Founder · Tim Miles:  Director of Sync, Warner Music Group · Kier Wiater Carnihan: Head of Comms at Record-Play


For brands with creative ambition, getting involved in music should mean more than just sticking a song on their ad. If they really want to enhance their positioning and surpass the competition, they need to adopt a more holistic approach to music integration. 

This means that the role of the music supervisor becomes increasingly complex. From creative planning, competitor analysis and trend forecasting to artist liaison, track clearance and post-sync strategy, the modern music supervisor has plenty to do – and all within budget. In this panel we’ll explore the process of a major sync step by step, and explain how considered music supervision can add value to a campaign and open up fresh opportunities for musicians.”

Daniel Cross

CEO Record-Play / Director TAPE Music

Guido Rosales

Former VP of Coca Cola, Top Line Marketing Global Consulting Group Co-Founder

Tim Miles

Director of Sync, Warner Music Group

Kier Wiater Carnihan

Head of Comms at Record-Play

All our 2018 speakers and guests


Main Conference Hall, Estrella Damm
Carrer del Rosselló 515, Barcelona 08025


New York/Barcelona, October 14, 2021. The Future Music Forum: Barcelona has merged with Music Industry City. The two firms will pool their resources to form Nybac Media Inc., which will supervise digital broadcasting, live events, and digital communities for its Music Industry City division.

Founded by music industry veterans, Peter Schwinge, former Partner and General Manager of New Music Seminar, and Founder of Moving Target Group, Mike McCready, Co-founder and CEO of Music Xray, and Niall Doorley, founder of Future Music Forum: Barcelona, Nybac Media provides an international platform that includes a broadcast network with the flagship, Music Industry News at Noon; audio drop-in talk shows and podcasts; year-round digital events; community building on the Music Industry City (MIC) website; and live events including the Future Music Forum: Barcelona.

According to Peter Schwinge, CEO and President, “This merger is a great opportunity for both companies as it will allow them to work together on projects more efficiently while expanding their reach to other areas globally where they would not have had access before. We are able to provide more opportunities for our users and partners and provide them with an opportunity to reach new audiences through the network.”

Nybac Media will rely on their deep industry connections to provide musicians access to industry experts through the MIC platform; equip the next generation of the music industry with tools, education, and networks; foster high-level discussions to affect positive change; and increase partners' access and visibility to the industry. 

“I'm delighted to announce our new partnership. I've spent the last 12 years building the Future Music Forum into what it is today, and perhaps the last 5-6 years actively seeking the ideal partner. It's ironic that it emerged at a time when the events business was perhaps in its most fragile state in living memory. I'm excited to see what we can do to help so many people advance in their careers as the industry begins to bounce back.” said Niall Doorley, Vice President and Head of Global Events.

The Music Industry City website has features for artists and people in the industry to interact in real time through communities and forums, live events, and a metaverse. The site also provides educational resources, online courses, and talks from industry leaders; health and wellness topics specifically tailored to the music industry; a personal and professional development section; a music discovery zone; and a local media outlet showcasing members and partners.

Nybac Media has offices in New York and Barcelona. The next, in-person Future Music Forum conference is set to take place in Barcelona on September 20-22, 2022.