Tracy Maddux

CEO/ CD Baby

Tracy joined CD Baby in 2010 as Chief Operating Officer and became CEO in May of 2012. He has led the company during a period of rapid growth, focusing on rolling out new services that enable artists to self-manage their music careers; make money from their music and communicate directly with their fans.

CD Baby distributes more than 7 million songs for over 500,000 artists, offering a DIY platform for everything from physical CD distribution, to downloads and streams to tools for effective social media promotion on platforms like Instagram and Facebook. is the most recent offering for CD Baby artists.

Artists using the CD Baby platform have earned over $500 million since the company’s founding.

In 2012 CD Baby launched its Sync and YouTube platform that now represents over 2.5 million tracks and has paid out $10 million in artist earnings. In 2013 CD Baby launched a publishing platform for independent songwriters, CD Baby Pro, which now represents 650,000 compositions from over 100,000 songwriters. CD Baby also hosts almost 20,000 artist websites in its HostBaby division.

Tracy holds an MBA in Finance and Information Systems from Indiana University and a BA from The University of Texas at Austin. He previously held executive positions including Intel and VersaLogic.

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