Mike McCready

CEO of Music Xray

Despite some expensive early lessons, I had some success as an entrepreneur. Later on, despite not being a very good one, I had some success as a musician. Today, I get to combine my passions for business & music by leading the company I co-founded, Music Xray.

Millions of songs are created and uploaded to the web each year making it harder than ever for musicians to stand out. Hit songs and acts (and lots of other commercially viable music & bands) are out there but the industry has no way of efficiently and consistently identifying them.

Music Xray’s sophisticated filtering system creates a level playing field for musicians enabling them to reach virtually any industry professional and receive a guaranteed response. It helps the industry quickly find the needles in the haystack. Currently, the industry selects roughly 700 songs and acts for deals each month via Music Xray.

If you’re a musician, check this out. If you’re an industry professionals and you’re not familiar with Music Xray, click here.

And now, here are a few references and links. Here’s a link to a Success Magazine article about my first company. Here’s one from The New Yorkerabout my current company written by Malcolm Gladwell. and if you still can’t get enough, here’s a link to some other media. Here’s a very popular case study that Harvard Business School did about my efforts to introduce Hit Song Science to the industry. Here are a few documentaries, and a couple network television series I’ve been involved with.

other speakers


New York/Barcelona, October 14, 2021. The Future Music Forum: Barcelona has merged with Music Industry City. The two firms will pool their resources to form Nybac Media Inc., which will supervise digital broadcasting, live events, and digital communities for its Music Industry City division.

Founded by music industry veterans, Peter Schwinge, former Partner and General Manager of New Music Seminar, and Founder of Moving Target Group, Mike McCready, Co-founder and CEO of Music Xray, and Niall Doorley, founder of Future Music Forum: Barcelona, Nybac Media provides an international platform that includes a broadcast network with the flagship, Music Industry News at Noon; audio drop-in talk shows and podcasts; year-round digital events; community building on the Music Industry City (MIC) website; and live events including the Future Music Forum: Barcelona.

According to Peter Schwinge, CEO and President, “This merger is a great opportunity for both companies as it will allow them to work together on projects more efficiently while expanding their reach to other areas globally where they would not have had access before. We are able to provide more opportunities for our users and partners and provide them with an opportunity to reach new audiences through the network.”

Nybac Media will rely on their deep industry connections to provide musicians access to industry experts through the MIC platform; equip the next generation of the music industry with tools, education, and networks; foster high-level discussions to affect positive change; and increase partners' access and visibility to the industry. 

“I'm delighted to announce our new partnership. I've spent the last 12 years building the Future Music Forum into what it is today, and perhaps the last 5-6 years actively seeking the ideal partner. It's ironic that it emerged at a time when the events business was perhaps in its most fragile state in living memory. I'm excited to see what we can do to help so many people advance in their careers as the industry begins to bounce back.” said Niall Doorley, Vice President and Head of Global Events.

The Music Industry City website has features for artists and people in the industry to interact in real time through communities and forums, live events, and a metaverse. The site also provides educational resources, online courses, and talks from industry leaders; health and wellness topics specifically tailored to the music industry; a personal and professional development section; a music discovery zone; and a local media outlet showcasing members and partners.

Nybac Media has offices in New York and Barcelona. The next, in-person Future Music Forum conference is set to take place in Barcelona on September 20-22, 2022.