Lara Baker

Music Business Consultant

London resident Lara is a music business consultant, specialising in marketing, events and diversity. Previously a Director at the Association of Independent Music (AIM), Lara is known for her work helping independent labels and artists to survive and flourish in the digital age and was responsible for creating the UK’s leading digital music conference, Music Connected. Lara organises various music industry awards ceremonies, networking events, conferences and live events, most notably having founded the annual AIM Independent Music Awards, which each year shines a much needed spotlight on the wealth of talent in independent music. 

Lara is a champion of women in music and advocate for diversity, organising numerous conferences and networking events aimed at tackling the lack of gender equality and diversity in the music industry. She has sat on UK Music’s diversity taskforce, co-founded the Music Week Women in Music Awards and is an ambassador for Love Music Hate Racism, and has been quoted in publications including Forbes, Marie Claire, Glamour, The Independent and The Guardian, as well as writing regularly for the Huffington Post on music industry diversity.