Jo Vidler

Creative Director: elrowFamily

From her background managing some of the UK’s most innovative multi day festivals to her position today as the creative driving force behind the crazy, colourful world of elrow, Jo Vidler has been responsible for some of the world’s most artistic and ambitious events.

After achieving a degree in Art & Event Production at Arts University Bournemouth, she started her illustrious career in events working on music programming for Las Vagueness (better known as Shangri-La) at Glastonbury where she was managing the logistics of over 400 people in and out of the festival, as well as at other London festivals.

Following this, she became a Creative Producer for the pioneering Secret Garden Party, co-organising the event from 2006 to 2013. It was during this time that she also embarked on her next venture and co-founded Wilderness Festival where she was the Co-Creative Director & board member until 2016.

As if co-founding and directing one of the UK’s most popular lifestyle festivals wasn’t enough, in 2012 she also teamed up with Damian Lazarus to create Day Zero, located in Mexico on the final day of the ancient Mayan calendar, a project she remained involved with until 2016. One of the identifying factors of Jo’s events, is that all are places where music, food, theatre performance & spectacle take equal billing. They are about participation and community.

Finally in 2016, elrow, the famous immersive party promoter, received investment to scale the company globally and therefore approached Jo to creatively lead the charge as they take over the world. This is where she currently continues her life’s work of spreading joy through the means of festivals and event experiences across the globe.

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New York/Barcelona, October 14, 2021. The Future Music Forum: Barcelona has merged with Music Industry City. The two firms will pool their resources to form Nybac Media Inc., which will supervise digital broadcasting, live events, and digital communities for its Music Industry City division.

Founded by music industry veterans, Peter Schwinge, former Partner and General Manager of New Music Seminar, and Founder of Moving Target Group, Mike McCready, Co-founder and CEO of Music Xray, and Niall Doorley, founder of Future Music Forum: Barcelona, Nybac Media provides an international platform that includes a broadcast network with the flagship, Music Industry News at Noon; audio drop-in talk shows and podcasts; year-round digital events; community building on the Music Industry City (MIC) website; and live events including the Future Music Forum: Barcelona.

According to Peter Schwinge, CEO and President, “This merger is a great opportunity for both companies as it will allow them to work together on projects more efficiently while expanding their reach to other areas globally where they would not have had access before. We are able to provide more opportunities for our users and partners and provide them with an opportunity to reach new audiences through the network.”

Nybac Media will rely on their deep industry connections to provide musicians access to industry experts through the MIC platform; equip the next generation of the music industry with tools, education, and networks; foster high-level discussions to affect positive change; and increase partners' access and visibility to the industry. 

“I'm delighted to announce our new partnership. I've spent the last 12 years building the Future Music Forum into what it is today, and perhaps the last 5-6 years actively seeking the ideal partner. It's ironic that it emerged at a time when the events business was perhaps in its most fragile state in living memory. I'm excited to see what we can do to help so many people advance in their careers as the industry begins to bounce back.” said Niall Doorley, Vice President and Head of Global Events.

The Music Industry City website has features for artists and people in the industry to interact in real time through communities and forums, live events, and a metaverse. The site also provides educational resources, online courses, and talks from industry leaders; health and wellness topics specifically tailored to the music industry; a personal and professional development section; a music discovery zone; and a local media outlet showcasing members and partners.

Nybac Media has offices in New York and Barcelona. The next, in-person Future Music Forum conference is set to take place in Barcelona on September 20-22, 2022.