Gary Cohen

Brand Partnerships Director: ATC Management

Gary spent 10 years at leading ad agencies including Ogilvy’s and Havas. In 2004 he established Brand Aid Music Marketing to meet the ever-increasing demand for brand relationships with the music industry. He went on to plan and manage music led campaigns in the USA, UK and Ireland for clients including Guinness, Corona, T Mobile, Topman, Pizza Hut, Daily Mail and Heineken.

In July 2016 Gary joined the music management company ATC as Brand Partnerships Director. ATC manage a broad roster of artists including Nick Cave, PJ Harvey, Johnny Marr, Faithless and Katie Melua. Since joining ATC Gary has concluded artist partnership deals with a broad range of brands including Samsung, Selfridges, Microsoft, Red Bull, Dr Martens, NFL, American Apparel and Facebook.

Gary is a leading industry expert on music and brand partnerships and has spoken on panels at MIDEM, Cannes Lions, ILMC and Marketing Week Live and written for The Drum on the music and brands sector.

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