Executive Producer, Music Production & Licensing at Craft WW
Chris Graves has 18 years experience working in the music, broadcast and advertising industries. He started out in the sync licensing divisions of Universal Music, Sony/ATV and BMG placing music in campaigns for the likes of Ford, Nike, Heineken and Sony.
Chris then joined entertainment-marketing agency FRUKT as the talent and rights expert working on music projects for brands such as Coca-Cola, O2, AB InBev and Footlocker.
In 2015 he moved his music services in-house to McCann London and has music supervised projects for clients such as Mastercard, Microsoft, L’Oréal and Vauxhall.
Chris teamed up with Craft in 2017 to create Craft Music and has established a composer roster commissioning bespoke composition and recordings.