Alexandra Bedoya

Head of IMB Artist Talent Program: IMB International Music Business School

Alexandra Bedoya is the Head of IMB Artist Talent Program at IMB School, and a cultural manager specialising in music and audiovisual industries.

Working with more than 500 musical projects, both at a national and international level, Alexandra took her first steps in the music industry in Peru – her native country – where she built a solid background in various areas of the sector such as event production, management, curation and research.

During her time in Peru Alexandra got involved in various projects for renowned companies and institutions such as the Ministry of Culture of Peru, Nordic Days (ES), Fundación Telefónica (PE), Centro Cultural de España (PE), ROSA (DN), NODO (MX), ConciertosPerú (PE) and ProJazz (PE) among others. Moreover, she represented Peru as an International Delegate in meetings like FIMPRO (MX), Marvin Festival (MX) and Primavera PRO (ES), the latter with Plastilina Records label imprint.

As part of her commitment to the professionalisation of emerging music industries, in 2018 Alexandra co-founded Foro Demoler, the first Peruvian music industry forum that she currently co-directs, as well as the Lima chapter of Diplomado Anti-Producción, a cutting-edge training programme providing a comprehensive perspective on the production of musical and cultural events through masterclasses, workshops, networking and conferences.

Alexandra is an alumni of IMB School’s 2018-19 Postgraduate Course in Music Business Management and she was awarded the Event Manager Scholarship from Primavera Sound. Once settled in Barcelona, she worked as Production Manager for the music start-up Acqustic and has been part of Primavera Sound Sponsorships department.

In mid-2019 Alexandra joins the team of IMB School, a project in which her three greatest passions converge: music, production and training.

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New York/Barcelona, October 14, 2021. The Future Music Forum: Barcelona has merged with Music Industry City. The two firms will pool their resources to form Nybac Media Inc., which will supervise digital broadcasting, live events, and digital communities for its Music Industry City division.

Founded by music industry veterans, Peter Schwinge, former Partner and General Manager of New Music Seminar, and Founder of Moving Target Group, Mike McCready, Co-founder and CEO of Music Xray, and Niall Doorley, founder of Future Music Forum: Barcelona, Nybac Media provides an international platform that includes a broadcast network with the flagship, Music Industry News at Noon; audio drop-in talk shows and podcasts; year-round digital events; community building on the Music Industry City (MIC) website; and live events including the Future Music Forum: Barcelona.

According to Peter Schwinge, CEO and President, “This merger is a great opportunity for both companies as it will allow them to work together on projects more efficiently while expanding their reach to other areas globally where they would not have had access before. We are able to provide more opportunities for our users and partners and provide them with an opportunity to reach new audiences through the network.”

Nybac Media will rely on their deep industry connections to provide musicians access to industry experts through the MIC platform; equip the next generation of the music industry with tools, education, and networks; foster high-level discussions to affect positive change; and increase partners' access and visibility to the industry. 

“I'm delighted to announce our new partnership. I've spent the last 12 years building the Future Music Forum into what it is today, and perhaps the last 5-6 years actively seeking the ideal partner. It's ironic that it emerged at a time when the events business was perhaps in its most fragile state in living memory. I'm excited to see what we can do to help so many people advance in their careers as the industry begins to bounce back.” said Niall Doorley, Vice President and Head of Global Events.

The Music Industry City website has features for artists and people in the industry to interact in real time through communities and forums, live events, and a metaverse. The site also provides educational resources, online courses, and talks from industry leaders; health and wellness topics specifically tailored to the music industry; a personal and professional development section; a music discovery zone; and a local media outlet showcasing members and partners.

Nybac Media has offices in New York and Barcelona. The next, in-person Future Music Forum conference is set to take place in Barcelona on September 20-22, 2022.