Co-Founder / CEO , Peg
Nic Yeeles is the co-founder and CEO of Peg, a suite of software that helps global advertisers become influencer marketing experts. Since it’s inception in late 2014, Nic and his team have signed up 1,000+ of the biggest global advertisers (Edelman, Universal Music Group, Havas Media Group, Omnicom, Google etc), across 169 countries and signed up 7,000+ top-tier social influencers with over 1.3 billion in combined social reach.
Prior to Peg, Nic was the Digital Brand Director at Syco Entertainment (Sony Music), where he co-ran the fastest growing YouTube channel in the world, amassing ~100m views.
Throughout his career, Nic has also founded a production company and creative agency, consulted major brands such as Adidas, Microsoft and Unilever and produced work for high profile celebrities including Skrillex, Simon Cowell, Zoella and Ed Miliband.