Founder of Future SNDS and London Curator of 22tracks
A Social Media Manager by day at Google UK, to a fierce entrepreneur by night, Mercedes Benson has managed to launch her own self titled style blog ‘mercedesfbenson’ , curate for Amsterdam based music platform 22tracks, a self taught DJ, as well as founding the unique music platform ‘FutureSNDS’, which celebrates new talent within the UK.
Born and raised in London, she began her pursuit to dominate the entertainment industry in ways unknown to her. Heavily influenced by fashion and music, she started out as a PR intern for Puma and then moved onto Adidas, where she honed in her passion and cemented her role as an influencer. Often brought on board to consult for brands and projects, Mercedes Benson, now has a voice of authority. Her natural flare for knowing what’s hot before it blows is what sets her apart.
Fast forward 2 years and Mercedes continues to connect the dots by identifying new trends across the industry. She has mastered the art of juggling the fast paced realms of social media, curating cult, mind blowing music events, whilst remaining ‘cozy’ in her unique love of streetwear. MercedesFBenson is the official renaissance girl… all under the age of 30.