laura FMF

Laura Allington

Senior Talent Manager, OP Talent, Endemol Shine Group

Senior Talent Manager, OP Talent, Endemol Shine Group 

Laura is a Talent & Project Manager at OP Talent, home to the most powerful online influencers responsible for billions of organic views on YouTube. Their online platforms, attracting and engaging audiences in the millions make their channels hugely opportunistic for brands to collaborate on promotional content viewers actually want and choose to spend time watching.

 

OP has proven success in educating Global Brands on how to create successful partnerships that works for both parties with the audience at the heart, always. This allows this type of marketing to be informative whilst remaining entertaining, something that challenges the traditional advertising world.

 

We create and manage business opportunities and career development across the full entertainment spectrum for our roster of Talent with projects spanning across sponsored online content through to sell out events, merchandise, literature and TV & film.

 

Prior to joining OP Talent, Laura founded the Talent division at UK based content agency Kameleon, part of the Be Heard Group, after quickly seeing the huge appetite for online Influencers in the content space.  Here she developed a unique role representing Influencers but also booking Influencers outside of her roster for wider agency projects.

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