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Ed Peto

Owner

A native of London, Ed moved to China in 2006 to serve on the front lines of the music industry. He now owns and runs Outdustry, a unique music industry services business specialising in the Chinese recorded music industry. He is frequently sought out by international media – FT, WSJ, Guardian, Bloomberg, Reuters, Billboard etc – to comment on market news and conditions, has written extensively on the technical workings of the Chinese music industry and is a Billboard International Power Player.

About Outdustry:

Outdustry is a ​market-leading ​China-based music industry services company comprising of Management, ​A&R, Rights, Market & Sales and Consultancy divisions. Typical clients include western talent, labels, rights owners, services and CMOs for China market entry and representation.

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