Data & Product: How to Win Streaming in an Emerging Market
Gaurav Sharma, Product Development at Saavn
With 1 billion people and 300 million smartphones, India is the hottest emerging tech market. Indians are gradually converting into highly engaged, mobile-first, heavy data consumers – but not at the pace needed for most mobile propositions to succeed. Many companies have failed, and many more will fail, while waiting for connectivity and infrastructure in India to catch up to mobile app development. A product’s ability to succeed in a market like India depends on its ability to address the local barriers of entry, in a scalable, scientific way. So, how can this be achieved? In this presentation, Gaurav Sharma, VP of Data Science, Saavn, will review the value and function of a reciprocal relationship between Data and Product Development to answer this question.