Special Guest Speaker : Charles Morgan : Futurist @ Warner Music Group
In the new music paradigm, the industry needs to stop clinging to old processes and start reacting based on consumer behavior again. When the consumer asked for music delivered in a digital format, it took years of denials before it was offered as a polished product. When they asked to enjoy concerts by broadcasting the entire time through their mobile, we chastised them for not enjoying the moment. But opportunists caught on and now the fun begins.
It’s time to start paying attention to consumer behavior and build services that reflect the climate that we live in.
Charles Morgan is the founder of the True Thorobredz record label and agency. He earned an MBA in Strategy and Marketing from the Schulich School of Business in Toronto and is currently consulting with the Warner Music Group. After bringing 360-music videos to Red Bull in 2010, the artist / entrepreneur began consulting with some of the world’s most loved brands including Nike, Pernod Ricard, Virgin, Jagermeister, Timberland and more.