Co-Founder / CEO , Peg
Influencer Marketing & Multi-Channel-Networks
In this session we will take a deep dive into the world of Youtubers, Influencers , Culture Creators who have become the pillars of the new business format known as Multi Channel Networks (MCN’s).
We are inviting one of the Nordics biggest multi platform networks who will give their insights on what it takes to build & execute a multi-platform branded campaign with online video stars & influencer marketing.
We then take a deep dive into how to leverage the intelligence to grow & manage your MCN with the awesome Peg.co.
Peg.co is a suite of software that helps global advertisers become influencer marketing experts.
Peg powers the influencer marketing for more than 1,000 of the biggest global advertisers (Edelman, Havas Media Group, Universal Music Group, Omnicom, Google), across 169 countries. Over 7,000 top-tier social influencers have signed up to Peg, with a combined social reach of 1.3 billion.
Georg Herlitz : Head of Music Networks : UnitedScreens
Nic Yeeles: Co-Founder & CEO : Peg.co
Youtube Artist : TBC