12:00 - 12:30
Kinetic Currency and value exchange – Why did the music fan cross the road?
Session with Event Partner Landmrk Ltd.
Content is ubiquitous, easy to access for all and largely free to consume. In this content saturated world, how do we re-attach meaning and emotion to music related content and create unique interactions for fans in their locality? Can we create digital scarcity?
Last years Pokemon Go explosion made geo-location once again a hot topic and the roll out of Snap Map has brought up the old discussions around privacy and safety. Is there room for the music industry to play in this space and if so what will it take to ‘move’ make the music fan? This talk will explore these themes, look at the latest trends in geo-location and AR and question our obsession with novelty.