12:00 - 12:45

FMF / The Future of Virtual Reality in the Music Industry

Moderator : Peter Malla, Founder & Editor at Cone Magazine

Panelists :  Jose Luis de Vicente, Curator for Sónar+D

Jay Short, New Business and Sales Director at Inition /

Bjorn Lindborg, Music Industry Executive, Music Tech Advisor and Entrepreneur /

Marcus Behrendt, Chief Marketing Officer at VRTIFY

”The music industry offers VR an exciting home. Pop stars like Taylor Swift and Björk have released 360-degree music videos, holographic versions of Tupac and fictional Japanese idol and CTM 2016 star Hatsune Miku have appeared in concert, and that’s only the beginning. Universal Music Group is heavily integrating VR into concerts, and the app GrooVR creates immersive personal environments that respond to whatever you’re listening to. This session will discuss the opportunities VR can bring to the industry, encompassing the views of three sectors that are making this possible, streaming & video content, music production & technology”

Quick Info

  • September 20, 2016
  • 12:00 - 12:45
  • FMF · Sala Maquinas